Pluspoint — AI local marketing platform
Review generation for local businesses and franchises

Get more reviews and manage them at scale, so people and AI choose you

Pluspoint asks every customer for a review and answers each one with AI. It shows what each location gets wrong and follows up on bad reviews.

Trusted by hundreds of local brands

Few reviews and unanswered ones cost you customers

Customers and AI assistants read your reviews before anyone walks in. A thin profile, or one where nobody answers, sends the visit to the place next door.

  • Customers don’t leave reviews unless someone asks

    Nobody has time to ask every guest. A card on the counter brings about one review per twenty visits.

  • AI doesn’t recommend places with few reviews

    ChatGPT and Gemini recommend places with plenty of reviews. A location with only a few rarely gets named, however good it is.

  • Answering reviews by hand eats an afternoon a week

    Replying to every review by hand takes hours each week. Copy-paste replies read as if nobody cares.

Manage and answer all your reviews in one place

See reviews from Google, Facebook, Tripadvisor, Booking.com, Zocdoc and ten more sites in one feed for every location you run.

See every review site we read →
  • Search and social Where your main rating lives
    Google Facebook
  • Review sites Where people compare before they go
    Yelp Trustpilot Tripadvisor
  • Food and delivery Every order gets a score
    iFood Uber Eats Deliveroo TheFork
  • Hotels and travel Every stay ends with a rating
    Booking.com Expedia Hotels.com
  • Healthcare Patients rate the visit too
    Healthgrades Zocdoc RateMDs
Vanessa D. Marketing Manager, car rental group Capterra Review on Capterra
Since we started with Pluspoint, our online reviews have skyrocketed, and our ratings have gone from 3.3 to 4.7! We’re also seeing way more engagement on Google, with interactions up over 50%.

How Pluspoint gets every location more reviews, answers them and turns them into insights

Pluspoint is review management software for multi-location businesses: requests after every visit, AI replies in your voice, a sentiment heatmap per location and recovery forms for bad reviews.

  1. Get more Google reviews with requests by SMS, WhatsApp, email or QR

    After every visit, Pluspoint automatically sends each customer a short review request by SMS, WhatsApp or email. It asks how the visit went and invites them to review that location on Google.

    SMS, WhatsApp, email or QR

    Send the first request
    Tom B.just now Best eggs Benedict in the city. Ask for the terrace. Posted on Google
  2. Get found by AI assistants and Google with more reviews and a reply on every one

    ChatGPT, Gemini and Google weigh review count, rating and whether the owner replies before they recommend a place. Pluspoint lifts all three at every one of your locations.

    Gemini

    best brunch near Oak Avenue, open now

    For brunch near Oak Avenue, reviewers keep naming The Garden Table: the patio brunch and the eggs Benedict come up again and again, and the owner replies within a day.

    The Garden Table 4.8(312) Brunch · $$ · 220 Oak Avenue Open · Closes 3 PM
  3. Reply to Google reviews with AI in your voice, the same day

    AI response assistance writes each reply from your instructions, like inviting five-star guests to follow you on Instagram. You decide which ratings get an automatic reply and which wait for your team.

    Custom instructions

    Set up AI replies
    Your instructions Thank guests by nameMention what they likedFive stars: invite them to Instagram
    Jules R.GooglePine Road They fixed a wrong order in two minutes, no fuss at all.
    Writing in the reviewer’s language The Garden Table Thank you so much, Jules. Mix-ups happen, and the Pine Road team was glad to put it right fast. We share our weekend specials on Instagram at @thegardentable, if you’d like to follow along. Published to Google
  4. See how each location performs on one heatmap, so you know what to fix first

    Location-level reporting scores each location on what matters in your industry, from its reviews. You catch a problem before the rating drops.

    Operational insights

    Compare your locations

    Sentiment scoreBy location and category · last 90 days

    FoodServiceWait timeCleanliness All locations Oak Avenue Elm Street Pine Road Harbor View
    Harbor View, wait time18 reviews rated 3 or belowWaited 40 minutes on a Tuesday Read them →
  5. Answer bad reviews with a recovery form, so you get a second chance to put it right

    Reply to a bad review with a link to a short private form. The customer leaves a phone number or email, and your manager gets back to them to fix what went wrong.

    Marcus T.GoogleElm Street Waited 25 minutes for a table we had booked. Food was fine once it came.
    Response from the owner Marcus, I’m really sorry. Your table should have been ready the moment you arrived. Leave your number here Recovery form and I’ll call you myself to put it right. Dana, Elm Street manager

    The Garden TableElm Street

    About your review

    NameMarcus T.Phone(214) 555 0148

    SendContact added to the review

Pluspoint keeps review management affordable for small and mid-sized chains

Enterprise suites charge $150 to $300 a location and start with a sales call. Pluspoint charges $29, and you can start today.

Other solutions
Pluspoint
What it costs
Other solutions $150 to $300 a location, or a quote
Pluspoint $29 a location, published
How you start
Other solutions Book a demo, talk to sales
Pluspoint Sign up and connect today
Commitment
Other solutions Annual contract at most suites
Pluspoint Monthly, cancel any time
What the plan includes
Other solutions A reviews module, add-ons priced apart
Pluspoint Reviews, listings, inbox, social, surveys

Every location in the map pack and found by AI, reviews at scale

  1. Step 1

    Pick a 15-minute slot

    Nothing to prepare. Tell us how many locations you run and which review sites matter most to you.

  2. Step 2

    See your own reviews answered live

    On the call, we connect your Google profile and answer one of your real reviews with AI.

  3. Step 3

    Leave with your reply rules set

    Decide which ratings publish on their own, who reads the rest, and when the first requests go out.

Reviews are one part of Pluspoint. The demo also covers listings, social posts, the inbox and surveys. Or book via the contact form.

Get the whole local marketing stack, not just review software

1
Attract Be found and chosen locally

Show up first when locals, and AI search, look for what you offer.

2
Convert Turn local interest into paying customers

Answer fast, capture every lead, and turn visits into bookings.

3
Retain Keep customers coming back

Protect your reputation and drive repeat business on autopilot.

Marketing MCP New Let Claude or ChatGPT handle your marketing for every location

Multi-location review management, answered

1. Can I see every location’s reviews in one place and filter them?
Yes. Every review from every connected source lands on one desk, tagged with its location, and you filter by location, source, star rating, reply state or period. A search finds a reviewer or a phrase across the whole chain. See All reviews.
2. Can a location manager see only their own locations?
Yes. Access is set per user, per location or per brand, and per module, so a manager answers reviews for one location, a regional lead sees their brand, and head office sees everything. A manager with review access does not need listings access to do the job. See Managing users.
3. What happens to one and two star reviews?
Whatever your rule says. Most chains let four and five stars answer themselves and hold one to three stars for a person to read, with an AI reply ready in the reviewer’s language. That reply can end with a recovery form: the reviewer leaves a phone number or email, and your team picks the conversation up away from the public page. See Recovering unhappy reviewers.
4. Can I compare locations by rating, volume and reply rate?
Yes. Analytics show each location’s average rating over time, how many reviews came in and the share that got a reply, with a chain-wide leaderboard and an export to Excel. The insights tab adds a heatmap that scores every location on the topics its industry cares about, such as food and service at a restaurant or staff and scheduling at a clinic. A click on a score opens the reviews behind it. See Review analytics.
5. Which review sites does Pluspoint read, and which can it reply to?
It reads Google, Facebook, Tripadvisor, Yelp and Trustpilot, the delivery apps iFood, Uber Eats and Deliveroo, TheFork, Booking.com, Expedia and Hotels.com for hotels, and Healthgrades, Zocdoc and RateMDs for practices. Replies publish to Google and iFood; for every other source, Pluspoint saves your reply against the review and you post it on that site. See Adding review platforms.
6. How to get more Google reviews at every location?
Send every customer a request by SMS, WhatsApp or email from Pluspoint after the visit, or print a QR code for each location and put it where the visit ends. Customers land on your Google review form, and the analytics show how many requests and scans became reviews. See Creating survey templates and the free Google review QR generator.
7. Can Pluspoint reply to Google reviews with AI, and can I control it?
Yes. Pluspoint AI writes every reply from your custom instructions, in the language the review was written in, and a rule per star rating decides which ratings publish on their own and which wait for you. Rules apply to the locations or brands you pick, and you can test the voice on past reviews before switching a rule on. See Auto-replies.
8. Does it connect to my CRM, POS or booking system?
Zapier, VTEX and CoverManager connect from Settings, and the public API sends a review request the moment your own system records a visit. Salesforce, HubSpot, Pipedrive, QuickBooks and Xero are set up with the team. See Integrations.
9. Will I know when a new review comes in?
Yes. Pluspoint notifies you when reviews post, sends a digest of recent activity, and mails a review report every week and every month, per location. It is a digest rather than a pager: a bad night shows up the same day, not the same minute. See All reviews.
10. Does the bill grow with every location?
The plan is $29 per location per month with every feature included, three users, and no contract, published on the pricing page. Sign up and run up to 30 locations without a sales call; larger chains get a quote at the same per-location idea. Extra seats beyond the three are billed separately.
11. Do reviews affect whether ChatGPT recommends my business?
Yes. In Pluspoint’s study of 551 answers from ChatGPT, Gemini and Perplexity, the restaurants named most often carried more than twice the reviews of the ones named once, and past the mid-4s the count mattered more than the rating. Reviews that get a reply are read as an open, attended business. Read the study.
12. Can I show my reviews on my own website?
Yes. Drop the widget on a page and it shows your five-star reviews, or exactly the ones you mark as featured, updated as new ones arrive. It is a trust element for the page, not a search-result star rating. See Website widgets.
13. Is Pluspoint only Google review management software?
No. Google is where most chains start, so setup begins there, but the desk also reads Facebook, Tripadvisor, Yelp, TheFork, Uber Eats and iFood, and AI replies publish to Google and iFood. See the integrations.
14. Who is Pluspoint review management not for?
Chains of three locations or more get the most from it, since the plan starts there. Look elsewhere if you need replies published from the dashboard on Yelp, Tripadvisor or Facebook, an alert the minute each review lands, rating benchmarks against nearby businesses, or single sign-on and audit logs.
Book your Pluspoint demo