Google Posts might not be the first platform that comes to mind when thinking of social media strategies, but it's a hidden gem that can significantly boost your business's online presence. This often-overlooked tool, available through your Google Business Profile (GBP), offers a direct way to engage customers right where they're searching for your business—on Google Search and Google Maps. The key? Understanding how to use it effectively.
In this article, we’ll explore practical tips on how to make the best out of Google Posts, helping you stand out in a competitive landscape.
What Are Google Posts?
Before diving into the strategies, let’s clarify what Google Posts are. When you manage your Google Business Profile, you have the ability to create short, timely updates—called "posts"—that appear in your business's knowledge panel on Google Search and Maps. These posts can include text, images, events, offers, and even call-to-action (CTA) buttons, allowing you to communicate directly with your audience as they search for your products or services.
Why Use Google Posts?
Google Posts offer several advantages:
- Increased visibility: Posts can appear directly in search results, putting your content in front of potential customers as they search.
- Boost local SEO: Posting consistently improves your Google Business Profile’s performance and helps your business rank higher in local search results.
- Engagement opportunities: Posts allow you to directly promote events, special offers, and updates to an audience that’s actively searching for your services.
But to get the most out of Google Posts, it’s crucial to use them strategically. Here’s how:
1. Consistency is Key
Just like any social media platform, consistency matters. Posting regularly helps Google recognize your business as active and relevant, boosting your chances of appearing in search results. Aim to post at least once a week to keep your profile fresh and engaging.
Tip:
- Schedule posts around key business events, promotions, or holidays. Set reminders to update Google Posts consistently, just as you would for other social media channels.
2. Use Clear, Compelling CTAs
Every post should have a clear goal—whether that’s driving traffic to your website, encouraging bookings, or promoting an in-store event. Google Posts allow you to add CTA buttons like “Book Now,” “Call,” “Learn More,” and “Visit Website.” Make sure to pair these with a compelling offer or message.
Tip:
- Use strong action verbs and create a sense of urgency. For example, “Book Your Free Consultation Today” or “Claim Your Offer Before It Expires.”
3. Leverage Visuals for Greater Impact
A picture is worth a thousand words, especially when it comes to Google Posts. High-quality images and videos grab attention and make your posts stand out in search results. Use images that are relevant to your message—whether it’s showcasing a product, highlighting a service, or promoting an event.
Tip:
- Follow Google’s guidelines for image quality. Use bright, clear visuals with a resolution of 720 x 540 pixels or higher.
4. Optimize for Local SEO
One of the biggest benefits of Google Posts is their contribution to local SEO. Keywords in your posts can help signal relevance to Google, which can improve your local search rankings. Use location-specific keywords where possible, and focus on topics that resonate with your local audience.
Tip:
- When writing posts, include mentions of your city, neighborhood, or key landmarks to tap into local search traffic. For example, “Join us for our Grand Opening in downtown Boston!”
5. Highlight Events and Promotions
Google Posts are perfect for showcasing events and promotions. You can add specific event details like dates, times, and locations, ensuring your audience has all the information they need to take action. Likewise, special promotions or limited-time offers are a great way to attract attention and drive conversions.
Tip:
- Make sure to update or remove outdated posts, especially after events have passed or promotions have ended. Google’s algorithm rewards fresh content.
6. Use Offers to Drive Action
Offers are one of the most effective types of Google Posts. You can add a discount or special offer and include redemption instructions directly in your post. When someone sees an offer while they’re searching for your business, it can be a strong motivator for them to take immediate action.
Tip:
- Clearly state the terms of the offer. For example, “Get 20% off your next purchase—valid through October 31.”
7. Track Performance with Insights
Google provides analytics for your posts, so you can track engagement over time. Pay attention to the number of views and interactions your posts receive. This will help you refine your strategy, identify what works, and improve future posts.
Tip:
- Experiment with different types of content (text, images, offers, events) and track which formats get the most engagement. Adjust your approach based on what resonates with your audience.
8. Focus on Mobile Experience
More than half of Google searches come from mobile devices, so it’s essential to ensure that your posts are mobile-friendly. This means using concise, easy-to-read language and eye-catching visuals that display well on small screens.
Tip:
- Test your Google Posts on mobile to make sure they’re clear, visually appealing, and easy to interact with.
Google Posts are a hidden gem for boosting your business's visibility right on Google Search and Maps. By posting regularly, using eye-catching visuals, and optimizing for local SEO, you can turn this overlooked feature into a powerful tool for driving engagement and conversions.
But managing posts and optimizing your online presence can be time-consuming. That’s where Pluspoint comes in. We help streamline your Google Business Profile management and enhance local SEO—so your business stands out where it matters most.
Ready to elevate your visibility? Get started with Pluspoint today!
