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Omnichannel Communication
Comparisons
AI
Marketing
Local SEO
Online Reputation
Surveys
Online Reviews
News
Case Studies
Car rental company logo displayed on wall
Case Studies

Pluspoint Case: Boosting Online Reviews and Customer Satisfaction at Car Rental Company

Discover how Car Rental Company, leveraging Pluspoint, enhanced its online presence, streamlined customer feedback, and boosted satisfaction, leading to a 120% increase in reviews and improved service.
AI helper illustration, showcasing Pluspoint assistance for efficiency and innovation.
News
Local SEO

Introducing Pluspoint AI: The Future of Local Business Marketing Is Here

At Pluspoint, we get the challenges multi-location SMBs and franchises face. That's why we're excited to introduce Pluspoint AI—your key to elevating customer engagement like never before.
Google search bar displaying 'hotel', representing online search for accommodation options.
Local SEO
Marketing

Hotel Industry Shake-Up: Google Hotel Business Profile vs. Online Travel Agencies

For years, Online Travel Agencies (OTAs) like Booking.com, Expedia and TripAdvisor have had a firm grip on the digital marketplace, but Google Hotel Business Profile is slowly but surely breaking the mold and leveling the playing field.
Google search for 'best restaurant near me', seeking local dining recommendations.
Local SEO
Online Reputation

Restaurant SEO Guide: 7 Steps To Rank Higher On Google

In today's interconnected world, making your restaurant visible online is not just a luxury as 88% of users search and head out to eat on the same day they decide the restaurant.
Astra Dent clinic storefront, offering professional dental services with a welcoming exterior.
Case Studies

Pluspoint Case: Astra Dent Elevates Online Reputation and Customer Engagement with Pluspoint

Astra Dent achieved an 830% surge in online reviews and elevated its star ratings, transforming its online reputation and customer trust.
Mazzini men's suits brand cover photo showcasing premium suit fabric and intricate button detailing
Case Studies

Pluspoint Case: Mazzini Store's Tailored Excellence, Achieving +1477% in Online Reviews

Join us on Mazzini Store's remarkable journey - a +1477% surge in online ratings in less than 3 weeks.
Laptop displaying 'SEO', symbolizing digital marketing strategies for online visibility and optimization.
Local SEO

Local SEO Secrets: Turn Your Business Into a Neighbourhood Legend!

Think of search engines as today's Yellow Pages; if you're not in there, how's anyone going to find you? So, ready to jump in and be the talk of the town? Let's do this!
Laptop displaying customer feedback, highlighting the importance of client satisfaction and engagement.
Online Reviews
Local SEO

Is Your Business Giving a Hoot? Why Online Reviews Matter!

Stuck between two dessert shops offering the same creamy cheesecake? One has a glowing 4.8 online rating while the other sits at 3.5. Which one would you choose? Dive deep into the intricate web of online reputation and discover how it's silently shaping the success trajectory of local businesses.
Cellphone showing customer feedback requests, reflecting proactive engagement for improving services.
Surveys

Decoding Consumer Behavior: How Consumers React to Review Requests

In today's world, if Shakespeare were to revisit his lines, he might transform his iconic "To be or not to be" into, "To review or not to review, that is the question." In our digital epoch, online reviews have become the cyber counterpart of traditional word-of-mouth recommendations.
SushiCafé cover photo featuring a woman enjoying sushi, capturing the dining experience and delicious offerings.
Case Studies

Pluspoint Case: SushiCafé - Savouring Success with 72% More Online Reviews and Counting!

For almost two decades, SushiCafé Group has been a formidable presence in the restaurant industry, captivating taste buds with their exceptional "world cuisine" offerings. As a dynamic chain of restaurants specializing in Japanese, Asian, and Italian dishes, SushiCafé Group has expanded to twelve re
Illustration depicting diverse generation groups, showcasing inclusivity and cultural diversity.
Online Reviews

From Boomers to Gen Z's: Unraveling the Generational Web of Online Review Habits

"They say with age comes wisdom, but does the same hold true for online reviews?" In today's rapidly evolving digital age, businesses that truly succeed understand their buyer personas inside out. These personas aren't just vague constructs; they're amalgamations of preferences, habits, and most int
Person leaving an online review on a cellphone, emphasizing the importance of customer feedback and engagement.
Online Reputation
Local SEO

Neglecting Online Reputation in Your Marketing Arsenal? Then You Need to Check Out These Tips!

Amplifying the digital symphony of customers, reviews have become the pulse of modern marketing. Dive in to discover how they nourish the very roots of businesses, shaping success in our evolving online landscape.Modern companies, from the garage startups to the towering giants, businesses of today
Google logo, representing the iconic search engine and its diverse range of services.
Local SEO
Online Reviews

Brazil: 2nd Largest on Google - Is Your Business Taking Advantage?

Ever wondered why so many businesses in Brazil focus on Google? The answer lies in the numbers. Brazil ranks second in the world for Google search traffic, and an incredible 96% of Brazilians search online before calling or visiting a business.
Illustration of local search on Google, highlighting the convenience of finding nearby businesses and services.
Local SEO
Online Reputation

Google My Business Takeover: The 5 Unbeatable Moves for Search Dominance!

Ever wonder why some businesses seem to skyrocket online while others float in the abyss of Google’s third, fourth, or, dare we say it, fifth page? It might be due to a secret weapon called Google My Business Optimisation.In this blog post, we’re going to dive into the nitty-gritty details of Google
Papel Craft cover - renowned stationary shop in Brazil
Case Studies

Pluspoint Case: Papel Craft- Greatened Customer Experience & Strengthened Reputation for Retail Success

Papel Craft was created in 1994 with the idea of developing differentiated and exclusive products, adding innovation and quality. With 28 years in the market, it has become a reference in the stationery segment, creating a new concept: a paper boutique with design objects. The project "Papel Craft C
Google Bard, Google's latest AI assistant, showcased on a cellphone, revolutionizing virtual assistance.
Local SEO
Online Reputation

Survive or Sink: Navigating Your Business Through Google's AI SEO Storm

As we navigate our world, brimming with questions and doubts, Google's application of Artificial Intelligence (AI) is tirelessly rewriting the rules of Search Engine Optimisation (SEO). Google's AI, in its relentless pursuit of refinement, employs machine learning to decipher the context and intent
"Interior photo of a high-end car dealership, featuring elegant showroom ambiance.
Case Studies

Pluspoint Case: Bogdan Auto – Enhancing Customer Loyalty and Service Efficiency

Bogdan Auto is a car dealership group with 10+ locations in Eastern Europe. It is a licensed dealer of Hyundai, Subaru, Haval, Great Wall and other brands. Because of intense competition between other dealers and brands, car dealerships usually do not make much money selling cars. Instead, they rely
Shelves in a retail store, displaying various products for sale, offering a wide selection to customers.
Case Studies

Pluspoint Case: Retail Network, part of Telenor Group

Every year the retail industry grows by 3-4%, but offline retailers gain less and less because of the fierce competition from e-commerce, especially giants like Amazon. Our client was a big name in offline retail (152 locations, 4500 employees) but faced big problems due to increased competition fro
Photo depicting clinic procedures, highlighting professionalism and commitment to patient care.
Case Studies

Pluspoint Case: Fixing “health issues” of a clinic network reputation

Reputation management is critical for clinics. Health is the most crucial thing in our life, and customers would not even consider a clinic with a low rating. And guess what? Most people have a bad mood when they feel unwell and have to visit a clinic. That's why the risk of getting a negative revie
Illustration depicting numerous reviews surrounding a cellphone, suggesting the unethical practice of purchasing reviews.
Online Reviews

Looking To Buy Reviews? 4 Reasons Why You Shouldn't

Perhaps you are wondering if you can buy reviews on Google, Facebook, and Yelp if you don't have many. You can certainly do so, but it will more likely harm than help your business in the long run.Throughout this article, we'll explain why it's a bad idea to buy online reviews and what it means
Marketing professional managing online reviews, ensuring brand reputation and customer satisfaction.
Online Reviews

Rules for Handling Bad Reviews

Research indicates that 84% of people rely on online reviews at least as much as a personal recommendation from a friend. Having said that, it is incredibly important for you to make sure that every negative review is properly handled.
Illustration implying the removal of unwanted customer reviews, emphasizing reputation management.
Online Reviews

How to Delete a Google Review

Online reviews shape the perception of your business among customers and are a key influence on their buying decisions. This tutorial offers advice on how local businesses can avoid fake reviews by making sure the reviews they receive are as accurate as possible.
Illustration showcasing the impact of reviews on company revenue, highlighting various pathways to financial success.
Online Reviews

How do reviews influence the Customer Decision Journey? A guide for local business marketing

Reviews are a vital part of the modern buying decision making process. Bill Gates once said, "If your company is not on the internet, it doesn't exist". The modern interpretation of this phrase is such: if your local business doesn't have reviews, it doesn't exist. If you think otherwise, consider t
Illustration featuring 17 channels for local business marketing, highlighting diverse avenues for reaching target audiences.
Local SEO
Online Reviews

Dinosaur, hipster sculptures, and 17 more tactics for local business marketing

One roadside hotel installed a 6-meters high diplodocus (a dinosaur) to attract passing drivers. We admit that it's quite an unusual way to advertise, but not all types of local businesses need to apply such radical marketing to get customers.

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